CCRM EXAM
PREPARATION COURSE
CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management, or CRM, is a strategy for managing and nurturing a company's interactions with its current and prospective customers. It involves using technology to organize, automate, and synchronize business processes, mainly those related to sales and marketing, customer service, support, and purchase order management.
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The "Certified Customer Relationship Management” (CCRM) certification program provides the credentials that ensure the knowledge base needed to enhance customer satisfaction and sales within the supply chain.
Part I – Strategic Supply Chain Framework
1. Supply Chain Fundamentals
2. Strategic planning in the supply chain
Part IV – Supply Chain Collaboration
10. Collaborative practices with customers
Part VII – Impact of CRM on financial performance
14. Metrics to track for CRM Success
Part II – Customer Relations
3. CRM Customer Relationship Management Fundamentals
4. Listening to the voice of the customer 5. Segmented marketing
Part V – Customer Engagement
11. Customer service
12. Communication and sales
Part III – Sales and operations planning S&OP
6. The S&OP process
7. Product and service management
8. Demand management
9. Analysis of supply implications
Part VI – Technology for CRM
13. CRM software
Perfect Program For
Customer Relationship Managers
Customer Service Managers
Account Managers
Supply Chain Managers
Members of the Supply Chain team are streamlining processes for customer integration.
Any professional responsible for developing and nurturing customer relationships
Course Includes
Study guide with all slides and exercises.
Multiple choice certification exam (70% minimum pass mark)
About Course
​​Pre-Requisites
None
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​Delivery Methodology
Self-Study
Course Language
English
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Workshop & Exam Session Fee
US$ 1,195
ISCEA CONTINUING CERTIFICATION REQUIREMENTS
Your credentials with the ISCEA make you an industry expert. Therefore, ISCEA requires that all its certification holders participate in continuing education to keep up with ever changing global supply chain body of knowledge and practice. You have invested time and money to obtain the ISCEA Credential. It is up to you to protect your investment by renewing your certification with ISCEA every three (3) years.